European adventures are becoming more accessible to Filipino travelers as AirAsia Philippines expands its international connectivity, offering passengers a convenient route from the Philippines to Istanbul through its Kuala Lumpur hub.

With AirAsia’s extensive network in Kuala Lumpur, travelers from the Philippines can fly to the Malaysian capital before continuing to Istanbul, Türkiye. The expanded connectivity provides another travel option for Filipinos planning to visit Türkiye and other destinations across Europe.

The route is further supported by AirAsia’s codeshare partnership with Pegasus Airlines, Türkiye’s largest low-cost carrier (LCC). Through the partnership, passengers traveling via Kuala Lumpur and Istanbul can connect to a wider network of European cities.

AirAsia Philippines President and CEO Anna Lu Victoria said the airline recognizes that visiting Europe remains a long-held aspiration for many Filipinos. She noted that the cost of travel and complexities surrounding European trips can sometimes make the destination seem out of reach. According to Victoria, AirAsia’s Fly-Thru service and partnership with Pegasus are intended to help make international travel more accessible as the AirAsia Group continues expanding beyond ASEAN.

Once travelers arrive in Istanbul, they can connect onward to several destinations, including London, Moscow, Ankara, Zurich and Athens, among others. This gives Filipino passengers additional options for planning multi-country European itineraries from Southeast Asia.

The expanded connectivity also gives travelers more opportunities to experience Europe's historic landmarks, diverse cultures and iconic destinations, whether they are planning their first European holiday or finally checking the continent off their travel bucket list.

AirAsia currently operates 12 weekly flights from Manila to Kuala Lumpur, while its Cebu-Kuala Lumpur route operates three times weekly. These services provide passengers from the Philippines with access to AirAsia’s Kuala Lumpur hub and its broader international network.

Travelers will have even more flexibility starting February 2027, when AirAsia plans to increase its Kuala Lumpur-Istanbul service from four flights per week to seven flights per week.

With the additional flight options and connectivity through Kuala Lumpur and Istanbul, AirAsia Philippines is expanding travel possibilities for Filipino passengers looking to go beyond Asia. The initiative also highlights the airline's continued focus on providing more affordable and accessible international travel options for the Philippine market.

Airport and airline cooperation will take centre stage at the World Aviation Festival (WAF) 2026, with a dedicated Airport & Airline Collaboration Track set to examine how closer industry coordination can improve operational resilience, commercial performance and the passenger experience.

The three-day aviation event is scheduled to take place from 13 to 15 October 2026 in Lisbon, bringing together aviation leaders, technology companies, airports, airlines and other industry stakeholders to discuss the future of air travel.

Organised by Terrapinn, the World Aviation Festival is introducing the dedicated collaboration track to address some of the shared challenges facing airports and airlines. Discussions will also involve key players across the aviation ecosystem, including border management authorities, ground handling companies and technology providers.

According to Daniel Boyle, General Manager of Transport at Terrapinn, the aviation industry needs stronger cooperation between airports and airlines as both sectors deal with increasingly complex operational demands.

“Airlines and airports are facing many of the same pressures, but too often they are still trying to solve them in isolation,” Boyle said. He added that the new track is intended to provide a platform where industry leaders can openly discuss existing challenges, outdated systems and established ways of working while identifying practical solutions.

The programme will focus not only on collaboration but also on how partnerships can translate into improved operations, stronger commercial results and a smoother experience for passengers.

Digital Identity and the Future of Passport-Free Travel

One of the key discussions at the event will focus on digital identity infrastructure and the technologies that could transform international travel.

A dedicated panel will examine standards such as IATA One ID and ICAO Digital Travel Credentials, while exploring whether travellers could eventually complete an end-to-end journey without presenting a traditional physical passport.

The session will feature Maurice Jenkins of Miami International Airport, Amin Lalani of Delta Air Lines, Vladimir Stojkovski of CLEAR, and Lisette Looren de Jong of the Dutch Ministry of Justice and Security.

The discussion is expected to examine how digital credentials, identity verification and industry-wide standards could work together to create a more seamless airport journey while maintaining security and regulatory requirements.

Building Greater Operational Resilience

Another session will examine how airports, airlines and ground handlers can work together more effectively during operational disruptions and other industry challenges.

Rather than developing separate responses, the session will explore ways stakeholders can coordinate their resources, technology and processes to strengthen resilience across the wider aviation network.

Speakers participating in the discussion include Istvan Szabo of Berlin Brandenburg Airport, Ryan Abram of dnata, Adam Schipper of Ericsson, Chamith Seneviratne of Air Canada, and Marc-Philippe Lumpé of Air Transat.

The programme will also feature a fireside chat with Girish Nair, Chief Operating Officer of Bangalore International Airport, who will discuss how airports and airlines can better align their operational priorities with commercial objectives.

Global Aviation Industry Leaders to Gather in Lisbon

The World Aviation Festival is positioned as a major international meeting point for the aviation technology sector. The 2026 edition is expected to bring together more than 4,500 attendees and 600 speakers over three days.

With airport-airline partnerships, digital identity, operational resilience and passenger experience among the key topics, the event will provide a platform for aviation leaders to discuss how technology and closer industry cooperation can shape the future of air travel.

For more information about the World Aviation Festival 2026, visit World Aviation Festival

More than 3,000 registered international and domestic buyers, tourism professionals, and industry representatives gathered in Kochi for the 13th edition of the Kerala Travel Mart (KTM) 2026), held from September 24 to 27, 2026.

The four-day tourism and hospitality event brought together businesses and travel professionals from India and overseas, creating opportunities for industry networking, business meetings, destination promotion, and discussions on the future of tourism.

KTM 2026 was held at the Sagara and Samudrika Convention Centres on Willingdon Island, where exhibitors showcased Kerala's diverse tourism offerings. The exhibition featured hotels, resorts, tour operators, houseboats, wellness businesses, destination management companies, travel agencies, and other tourism enterprises from across the state.

Kerala's tourism sector was prominently represented throughout the event, with exhibitors highlighting the state's wide range of experiences. These included wellness tourism, backwater tourism, nature and wildlife tourism, adventure travel, and responsible and community-based tourism.

The event also provided a platform for Kerala-based tourism businesses to connect directly with international and domestic buyers. Through business-to-business meetings, participating companies were able to present their products and services while exploring potential partnerships with travel professionals from different markets.

Kerala Tourism Minister P. A. Mohamed Riyas was also present at the event and visited several exhibition booths, where he interacted with buyers and tourism industry representatives. His participation highlighted the importance of tourism as a key sector in Kerala's economy and destination development.

Tourism Industry Leaders Discuss Emerging Trends

Beyond its business meetings and exhibition activities, KTM 2026 also featured panel discussions and sessions involving tourism experts and industry leaders.

Among the major topics discussed were inclusive and accessible tourism, artificial intelligence and its impact on the tourism industry, changing customer expectations, and social responsibility in tourism.

The discussions reflected the rapid transformation taking place across the global travel industry. Tourism businesses are increasingly being challenged to respond to changing traveler preferences while adopting new technologies and developing more responsible and inclusive tourism practices.

Artificial intelligence was among the notable subjects discussed during the event. The technology is increasingly being used across different areas of tourism, including travel planning, customer service, marketing, personalization, and destination management.

As travelers become more digitally connected and increasingly seek personalized experiences, tourism businesses are exploring how emerging technologies can improve the way destinations and travel services are marketed and delivered.

Kerala Showcases Its Diverse Tourism Experiences

Through KTM 2026, Kerala continued to showcase its position as a destination offering experiences beyond traditional sightseeing. From its famous backwaters and wellness offerings to nature, wildlife, adventure, and community-based tourism, the state presented a broad portfolio to international and domestic travel buyers.

The four-day event also served as a meeting point for tourism stakeholders looking to strengthen business relationships, exchange industry knowledge, and explore new opportunities in the evolving travel market.

With thousands of participants coming together in Kochi, the 13th Kerala Travel Mart 2026 provided an important platform for Kerala's tourism industry to connect with the wider travel market while discussing the trends and technologies shaping the future of tourism.

The 13th edition of the Kerala Travel Mart (KTM) officially opened on September 24 at the Grand Hyatt Kochi Bolgatty, bringing together thousands of tourism professionals, international and domestic buyers, sellers, media representatives, and industry stakeholders.

Kerala Chief Minister V D Satheesan, Tourism Minister P C Vishnunadh and other officials inaugurate Kerala Travel Mart 2026 in Kochi

Recognized as one of India’s largest business-to-business tourism and hospitality events, KTM 2026 brought together more than 3,000 registered participants, including international buyers, domestic buyers, tourism industry representatives, and local and international media.

The event recorded what organizers described as the largest participation in the mart’s 25-year history, with 610 international buyers, 1,750 domestic buyers, and 117 media registrations. The opening ceremony featured vibrant cultural performances highlighting Kerala’s traditions, arts, and heritage.

Kerala Sets Ambitious Tourism Targets

Kerala Chief Minister V. D. Satheesan formally inaugurated KTM 2026 and outlined the state’s ambitious plans to expand its tourism sector.

During the opening ceremony, Satheesan said Kerala is targeting 100 million domestic tourist visits and 5 million foreign tourist arrivals over the next five years.

He also highlighted plans to expand Kerala’s cruise tourism infrastructure. A new cruise terminal is being planned in Beypore, Kozhikode, which would complement the existing cruise facilities at Cochin Port.

According to the plans discussed during the event, cruise connections from Kochi could include destinations such as Dubai, Goa, the Maldives, Sri Lanka, and other international and regional ports.

The Chief Minister also highlighted several proposed tourism and infrastructure projects, including an oceanarium, an international maritime museum, and an international convention facility near Cochin International Airport.

These initiatives are expected to support Kerala’s goal of strengthening its position as a destination for leisure, business, cruise, cultural, and experiential tourism.

Tourism Infrastructure to Expand Across Kerala

Kerala Tourism Minister P. C. Vishnunadh also attended the inaugural ceremony and emphasized the importance of developing tourism beyond the state’s established destinations.

He said the government plans to strengthen tourism infrastructure across 100 destinations, with the aim of bringing more communities and regions into Kerala’s tourism economy.

The strategy reflects the growing focus on spreading tourism activity across different parts of the state while creating opportunities for local businesses, communities, and tourism stakeholders.

Other government officials and tourism personalities who participated in the event included Jose Pradeep, President of the Kerala Travel Mart Society; Hari Kishore, Joint Secretary of the Ministry of Tourism, Government of India; M. Liju, Cooperation and Excise Minister; K. Biju, Tourism Secretary; and M. Anjana, Tourism Director, among other representatives.

Three Days of Tourism Business and Networking

Following the opening ceremony, KTM 2026 continued from September 25 to 27, giving buyers and sellers three days of business-to-business meetings, networking opportunities, and industry discussions.

More than 45,000 B2B meetings were scheduled ahead of the event, demonstrating the scale of business engagement surrounding this year's edition.

The mart provided an opportunity for international and domestic buyers to meet Kerala-based tourism businesses, including hotels, resorts, tour operators, destination management companies, travel agencies, and other tourism service providers.

Beyond business meetings, KTM 2026 also featured panel discussions involving tourism experts and industry leaders.

Tourism Industry Experts Discuss the Future

Among the key topics discussed during the event were inclusive and accessible tourism, the application and disruption of artificial intelligence in tourism, evolving customer expectations, and social responsibility in the tourism industry.

The discussions took place at the Samudrika and Sagara Convention Centre on Willingdon Island in Kochi, bringing together industry professionals to explore how tourism businesses can adapt to rapidly changing traveler expectations and emerging technologies.

Artificial intelligence, in particular, has become an increasingly important topic for the global tourism sector, influencing areas such as travel planning, customer service, marketing, personalization, and destination management.

Celebrating Kerala Through Food, Music and Culture

KTM 2026 also provided opportunities for participants to experience Kerala beyond its business meetings and conference sessions.

A networking dinner brought together buyers, sellers, media representatives, and tourism stakeholders over local cuisine, drinks, and live musical performances.

The cultural elements of the event helped showcase Kerala's distinctive traditions and hospitality while giving international and domestic participants an opportunity to connect in a more relaxed setting.

With thousands of tourism professionals gathered in Kochi, Kerala Travel Mart 2026 served not only as a major marketplace for tourism businesses but also as a platform to discuss the future direction of Kerala's tourism industry.

As Kerala works toward its ambitious visitor targets and invests in new tourism infrastructure, KTM 2026 highlights the state's continued efforts to expand its tourism economy, diversify destinations, attract international travelers, and strengthen connections between Kerala's tourism businesses and the global travel market.

When people hear the word Palawan, the first destinations that usually come to mind are Coron, El Nido, and Puerto Princesa. While these destinations are undoubtedly beautiful, Palawan has so much more to offer beyond its most famous tourist spots.

One destination worth discovering is Busuanga, Palawan—a laid-back tropical escape where you can enjoy beautiful beaches, marine life, outdoor adventures, and peaceful moments surrounded by nature.

If you're looking for a Palawan destination where you can slow down, reconnect with nature, and enjoy a more relaxed atmosphere, Busuanga deserves a spot on your travel list.

And for a comfortable place to stay, one resort worth checking out is Yunara Resort, a beachfront property that combines relaxing accommodations with dining, leisure facilities, and exciting activities around Busuanga.

Discover the Natural Beauty of Busuanga, Palawan

Busuanga is one of the municipalities in Palawan and is known for its beautiful coastline, clear waters, islands, marine life, and outdoor experiences.

Unlike some of Palawan's busier tourist destinations, Busuanga offers a more laid-back atmosphere. It is a place where you can spend the day exploring the outdoors and then return to a peaceful resort where you can simply relax and enjoy the scenery.

The area is surrounded by beautiful beaches with fine sand and crystal-clear waters. Whether you're interested in swimming, island hopping, kayaking, sightseeing, or simply enjoying the tropical landscape, there are plenty of ways to experience Busuanga.

One of the unique attractions associated with the area is the dugong, a gentle marine mammal that can be found in the waters around Palawan. Seeing a dugong in its natural environment can be a memorable wildlife experience for travelers who want to experience more than just the usual beach activities.

Stay by the Beach at Yunara Resort

After a day of exploring Busuanga, having a comfortable place to stay can make the experience even better.

Located along the beachfront, Yunara Resort offers guests an opportunity to enjoy the beauty of the sea while having a relaxing and comfortable base during their stay.

The rooms are cozy and comfortable, making them ideal for travelers who want to rest and recharge after a full day of activities. Some rooms also offer sea views, allowing guests to wake up to or unwind with views of the surrounding waters.

For me, one of the appealing things about staying at a beachfront property is being able to enjoy the scenery without having to go far. You can simply sit back, take in the view, and enjoy the peaceful surroundings.

The resort is thoughtfully designed to provide guests with a comfortable, relaxing, and memorable stay in Busuanga. Yunara Resort is managed by Approche Hospitality Management Corp., bringing a professional approach to its hospitality and guest services while maintaining the warm and welcoming atmosphere of a local destination.

For rates and other information about the resort and their rooms, visit their official website. 

Relax by the Infinity Pool

If you're not out exploring the islands, you can spend some time at the resort's infinity pool.

The pool provides another place to relax and enjoy the tropical surroundings. It's a nice option for those days when you simply want to slow down, take a swim, enjoy the view, or spend a quiet afternoon at the resort.

Sometimes, a Palawan trip doesn't have to be packed with activities. There are moments when the best thing to do is simply relax, enjoy the scenery, and take a break from the usual busy routine.

Enjoy Food, Coffee, and Drinks at the Resort

Another convenient feature of Yunara Resort is that guests don't have to leave the property whenever they want to eat or relax over a drink.

The resort has restaurants, a café, and bars, giving guests different options throughout the day.

The food is prepared using fresh ingredients, including locally sourced products, allowing visitors to enjoy meals while experiencing some of the flavors and ingredients from the area.

A Place for Events and Gatherings

Yunara Resort is not only designed for leisure travelers. The property also has an event space that can accommodate different types of gatherings and celebrations.

This makes the resort an option for those looking for a destination where accommodation, dining, relaxation, and events can be combined in one location.

Imagine having a gathering surrounded by tropical scenery and the relaxing atmosphere of Busuanga—something quite different from holding an event in the middle of a busy city.

Friendly and Local Hospitality

One thing that can make a stay more memorable is the people you meet along the way.

The staff at Yunara Resort are friendly and accommodating, helping create a welcoming atmosphere for guests.

Another interesting aspect is that many of the staff are locals who have lived in the area for a long time. Their familiarity with Busuanga gives visitors the opportunity to interact with people who know the destination and its surroundings.

For travelers, local hospitality can make a big difference. Beyond the facilities and scenery, it is often the people who help make a trip feel more personal and memorable.

Things to Do in Busuanga, Palawan

One of the reasons to visit Busuanga is the variety of activities available for travelers.

Island Hopping

Of course, no Palawan trip would be complete without spending time on the water.

Island hopping is one of the activities you can enjoy while exploring Busuanga. Discover beautiful islands, beaches, and clear waters while experiencing the natural beauty of Palawan from a different perspective.

It's also a great way to spend a full day outdoors with friends, family, or fellow travelers.

Kayaking

For those who prefer a more active adventure, kayaking is another activity to try.

Paddling through calm waters lets you explore the surroundings at your own pace while getting closer to nature.

River Cruise

If you want something more relaxed, you can also experience a river cruise.

Instead of spending the entire day at sea, a river cruise offers a different way to appreciate Busuanga's natural surroundings and enjoy a slower-paced experience.

And these are just some of the experiences available. Depending on your itinerary, there are plenty of other outdoor adventures and activities to discover around Busuanga.

Why Visit Busuanga Instead of the Usual Palawan Destinations?

There's nothing wrong with visiting Coron, El Nido, or Puerto Princesa. But if you've already experienced some of Palawan's more popular destinations or simply want to discover somewhere quieter, Busuanga offers a different kind of Palawan experience.

It's a destination where adventure and relaxation can easily go together.

You can spend the morning exploring islands, encounter marine life, enjoy a kayaking adventure, or take a river cruise. Then, instead of rushing from one attraction to another, you can return to your beachfront resort, take a dip in the infinity pool, enjoy good food, and watch the sunset by the sea.

That balance between adventure and relaxation is what makes Busuanga worth exploring.

Experience a Different Side of Palawan

Palawan is more than the destinations that appear most frequently on travel lists.

Beyond Coron, El Nido, and Puerto Princesa are communities and destinations that offer their own unique experiences—and Busuanga is one of them.

With its beaches, marine life, outdoor adventures, local hospitality, and laid-back atmosphere, Busuanga is a destination where you can enjoy nature without feeling like you always have to be on the go.

And if you're looking for a comfortable beachfront resort in Busuanga, Palawan, Yunara Resort offers cozy accommodations, sea views, an infinity pool, restaurants, café and bars, event facilities, and access to activities such as island hopping, kayaking, and river cruises.

So the next time you're planning a Palawan getaway, consider going beyond the usual destinations and discover the quieter charm of Busuanga.

Sometimes, the best travel experiences are found in places where you can slow down, breathe in the fresh air, enjoy the sea, and simply let nature do the rest.

How to Get to Busuanga, Palawan from Manila via Clark International Airport

Getting to Busuanga, Palawan from Manila is now more convenient, especially for travelers who want to fly from Clark International Airport instead of NAIA.

One convenient option is to take a P2P bus from Metro Manila to Clark International Airport and then catch a direct Sunlight Air flight from Clark to Coron (Busuanga).

Step 1: Take a P2P Bus from Manila to Clark International Airport

If you're coming from Metro Manila, you can take a Genesis Transport P2P bus going to Clark International Airport.

One option is the PITX–Clark International Airport route, which travels via NAIA Terminal 3 and SM Clark before reaching the airport. The current published schedule has departures from PITX starting at 5:00 AM, with additional trips throughout the day.

The journey from Manila to Clark generally takes around 2 to 3 hours, depending on traffic and road conditions.

For travelers coming from Quezon City and nearby areas, another option is the Trinoma–Clark International Airport P2P route, with a travel time of approximately 1.5 to 2.5 hours, depending on traffic.

There are also P2P buses from other parts of Metro Manila, including NAIA Terminal 3 and Cubao, so you can choose the route that's most convenient for you.

Step 2: Fly from Clark to Busuanga, Palawan with Sunlight Air

Once you arrive at Clark International Airport (CRK), you can take a direct flight to Francisco B. Reyes Airport (USU) in Busuanga, Palawan, which serves the Coron area.

Sunlight Air operates flights between Clark and Coron (Busuanga). Its published schedule shows the Clark–Coron flight taking approximately 1 hour and 20 minutes.

The airline's current route network also identifies Coron (Busuanga), USU as one of its destinations from its Clark hub.

This makes the journey much easier compared with taking a long land-and-sea route from Manila.

Manila to Busuanga Travel Time

When traveling via Clark, here's a rough breakdown:

Manila → Clark International Airport by P2P bus:

Approximately 2–3 hours, depending on traffic.

Clark → Busuanga by Sunlight Air:

Approximately 1 hour and 20 minutes of flight time.

So, excluding airport check-in, waiting time, and transfers, the actual bus-and-flight travel time is roughly 3 hours and 20 minutes to 4 hours and 20 minutes.

Of course, it's important to allow additional time at Clark International Airport before your flight. I recommend checking the latest flight and bus schedules before your trip, as schedules and fares may change.

Planning to visit Busuanga? You can book your stay at Yunara Resort through their official website and start planning your Palawan getaway.

Use My Sunlight Air Discount Code 

If you're planning to fly to Busuanga with Sunlight Air, you can also use my discount code: PINОYTRAVELSUNLIGHT10

Enter the code when booking your Sunlight Air flight to check if the applicable discount is available for your chosen fare and travel dates. Terms, eligible fares, travel dates, and seat availability may apply.

Sunlight Air currently lists Clark and Coron (Busuanga) among its destinations, making Clark a convenient gateway for travelers from Metro Manila heading to Palawan.

Timor-Leste is gaining attention as one of the destinations to watch in 2027, with its capital, Dili, included in Intrepid Travel’s annual “Not Hot List,” which features 10 emerging destinations around the world that remain largely under the radar.

The Impressive Cristo Rei Statue – The Most Popular Tourism Attraction in Dili, Timor-Leste

The list highlights places that are beginning to attract interest but have yet to experience mass tourism. According to Intrepid Travel, these destinations offer new and meaningful experiences while providing opportunities for tourism to contribute to local communities and sustainable development.

Dili Emerges as a New Southeast Asian Destination

Dili’s inclusion comes at an important time for Timor-Leste, following the country’s recent admission to ASEAN. The capital is seeing improvements in tourism infrastructure and connectivity, including new flight options and community-based tourism experiences that are making it easier for international travellers to explore the country.

For travellers looking beyond the more established destinations in Southeast Asia, Timor-Leste offers a mix of cultural experiences, mountains, beaches, coffee plantations and island adventures.

Intrepid Travel is also offering a 9-day Timor-Leste Expedition, giving travellers the opportunity to explore Dili and venture further into the country. The itinerary includes a hike to Timor-Leste’s highest peak, a visit to a local coffee plantation, time on Atauro Island and a homestay experience with a local family.

Tourism Built Around Community and Culture

The recognition also highlights Timor-Leste’s potential to develop tourism while preserving its culture and supporting local communities.

Antonio da Silva, Director General of the Ministry of Tourism, welcomed Dili’s inclusion on the list, saying the recognition reflects the country’s cultural heritage, natural attractions and hospitality.

“Dili’s inclusion in Intrepid Travel’s 2027 Not Hot List is welcome recognition of Timor-Leste’s unique culture, natural beauty and warm hospitality. We are committed to responsible tourism that protects our heritage, benefits local communities and invites travellers to explore Timor-Leste with curiosity and respect.”

For visitors, part of Timor-Leste’s appeal is that tourism remains relatively young compared with many of its Southeast Asian neighbours.

Anas Madeira, an Intrepid Travel tour leader in Timor-Leste, said the country’s developing tourism industry can be part of its appeal for travellers looking for more authentic and less-developed experiences.

“Tourism here is still young. We are not a destination where everything has been built or polished for tourists, and I think that is one of our biggest strengths. You need to come with an open mind and a heart for adventure – but that is also where some of the best experiences come from.”

 

A Destination to Watch Before Mass Tourism

Intrepid Travel’s Not Hot List is compiled using insights from its network of local leaders and destination specialists working across more than 35 countries. The annual list focuses on destinations that show potential for increased tourism while remaining outside the mainstream travel spotlight.

Previous destinations featured on the list have later seen increased traveller interest and demand. Greater tourism activity can also create opportunities for local employment, strengthen partnerships with local businesses and encourage investment in tourism infrastructure and experiences.

With its growing connectivity, ASEAN membership and emerging tourism offerings, Timor-Leste is positioning itself as a destination for travellers seeking a different side of Southeast Asia in 2027.

Planning a trip to Xiamen, China? This complete Xiamen travel guide covers the best places to visit, where to stay, what to eat, how to get around, useful travel apps, important things to know, and a sample 3-day Xiamen itinerary.

Zhongshan Road

Located in Fujian Province along China's southeastern coast, Xiamen is a beautiful coastal city known for its historic architecture, island scenery, temples, beaches, seafood, and distinctive Minnan cuisine.

For first-time visitors, Xiamen offers a good balance of sightseeing and relaxation. You can spend one day exploring the historic streets of Gulangyu Island, another discovering temples and cultural attractions, and another enjoying local food, markets and the city's waterfront.

If you are looking for a destination in China that combines culture, food, history and seaside scenery, Xiamen is a destination worth adding to your itinerary.

Yujian Minnan (“Time Meets Island”) Theater

Why Visit Xiamen, China?

Xiamen is different from many of China's larger cities. Instead of being dominated by skyscrapers and busy commercial districts, the city offers a more relaxed coastal atmosphere.

The city is particularly famous for Gulangyu Island, a UNESCO World Heritage Site known for its historic buildings, winding streets and musical heritage. Other popular attractions include Nanputuo Temple, Xiamen University, Xiamen Botanical Garden, Shapowei Art Zone and Zhongshan Road.

Xiamen is also an excellent destination for food lovers. Local Minnan cuisine features seafood, noodles, peanuts, oysters and flavorful sauces, with dishes such as shacha noodles and oyster omelette among the must-try specialties.

Gulangyu Island

Top Tourist Attractions in Xiamen

1. Gulangyu Island

Gulangyu Island is arguably the number one attraction to visit in Xiamen.

Located just off Xiamen Island, Gulangyu is known for its historic architecture, quiet lanes, gardens, beaches and scenic viewpoints. The island is also recognized for its cultural and musical heritage.

The island is a UNESCO World Heritage Site and is one of the most important attractions in Xiamen.

One of the highlights is Sunlight Rock, the highest point on the island, where visitors can enjoy panoramic views of Gulangyu and Xiamen.

Other attractions include:

Sunlight Rock

Shuzhuang Garden

Piano Museum

Historic international architecture

Beaches

Traditional streets and lanes

Travel tip

Plan your Gulangyu visit in advance and check the ferry schedule before leaving your hotel. The island is best explored on foot, so wear comfortable shoes and allow several hours for sightseeing.

2. Nanputuo Temple

Nanputuo Temple is one of Xiamen's most famous Buddhist temples.

The temple dates back to the Tang Dynasty and sits at the foot of the mountains overlooking the sea. Its location provides a beautiful combination of religious architecture and natural scenery.

The temple is particularly popular with visitors interested in Chinese culture, architecture and photography.

Allow approximately one to two hours for your visit, especially if you plan to explore the surrounding area.

3. Xiamen University

Xiamen University is one of the city's most recognizable landmarks.

The campus is known for its architecture, gardens, lakes and location between the mountains and the sea. It is often described as one of the most scenic university campuses in China.

Because access policies can change, check the latest visitor requirements before planning your visit.

4. Xiamen Botanical Garden

Nature lovers should include Xiamen Botanical Garden in their itinerary.

The garden covers a large mountainous area and features thousands of plant species. It is a good place to escape the busy city and enjoy greenery, mountain scenery and photography.

Give yourself at least two to three hours if you want to explore several sections of the garden.

5. Shapowei Art Zone

Shapowei is one of the more creative and modern areas of Xiamen.

The historic harbor area has developed into a popular destination for cafés, restaurants, boutique shops, art spaces and photography.

It is particularly enjoyable in the late afternoon and evening when you can combine sightseeing with dinner or coffee.

6. Zhongshan Road Pedestrian Street

For shopping, street food and nightlife, head to Zhongshan Road.

This historic pedestrian area is one of the best places to experience Xiamen's old-town atmosphere. The surrounding side streets are also excellent for trying local snacks.

Look for:

Shacha noodles

Oyster omelette

Peanut soup

Local pastries

Seafood snacks

Traditional Minnan dishes

Zhongshan Road and its surrounding lanes are among the city's key food areas.

7. Bashi Market

If you want a more local food experience, visit Bashi Market, also known as the Eighth Market.

This traditional market area is a good place to see fresh seafood and discover small local food stalls.

It is especially interesting in the morning when the market is active.

For travelers who enjoy food tourism, Bashi Market is one of the best places to experience everyday Xiamen.

8. Yujian Minnan (“Time Meets Island”) Theater

Yujian Minnan, also known as “Time Meets Island,” is a cultural performance experience in Xiamen that showcases the history, traditions and local identity of the Minnan region. Through music, dance, visual effects and theatrical storytelling, the show brings audiences on a journey through Minnan culture and Xiamen's connection to the sea. It is a great evening activity for travelers who want to experience more than the city's usual tourist attractions.

9. Lujiang River Night Cruise

The Lujiang River Night Cruise is a relaxing way to experience Xiamen after sunset. The cruise travels along the waters between Xiamen Island and Gulangyu Island, offering nighttime views of the city's illuminated skyline, waterfront landmarks and Gulangyu's historic scenery. The evening atmosphere makes it particularly popular for photography and couples, families and travelers looking for a more leisurely experience.

Xianglu Grand Hotel

Where to Stay in Xiamen

Choosing the right area can make a big difference to your Xiamen trip.

For first-time visitors, consider staying around Siming District, Zhongshan Road, the central city area or Huli District, depending on your priorities.

Xianglu Grand Hotel Xiamen

One hotel option to consider is Xianglu Grand Hotel Xiamen, located at No. 18 Changhao Road in Huli District. You can book your hotel through Agoda and use the code ENJOYTRAVEL to get up 10% discount. Book it HERE.

The hotel offers a large number of rooms and facilities including restaurants, swimming facilities, fitness and leisure amenities.

Its location is also convenient for travelers arriving through Xiamen Gaoqi International Airport. Klook currently lists the hotel at approximately 3.4 km from the airport and around 1.1 km from Dianqian Metro Station.

Why consider Xianglu Grand Hotel?

Convenient Huli District location

Relatively close to Xiamen Gaoqi International Airport

Large property with extensive facilities

Multiple dining options

Swimming and leisure facilities

Suitable for both business and leisure travelers

For travelers prioritizing airport access and a full-service hotel, Xianglu Grand Hotel can be a practical choice.

Where to Eat in Xiamen

One of the best reasons to visit Xiamen is its food.

Xiamen's cuisine is part of Minnan cuisine, with strong seafood influences and flavors built around ingredients such as peanuts, seafood, noodles and local sauces.

Here are some foods you should not miss.

1. Shacha Noodles

Shacha noodles, or 沙茶面, are arguably Xiamen's signature dish.

The noodles are served in a rich shacha-based broth and can be topped with ingredients such as shrimp, squid, fish balls, tofu and meat.

The flavor is savory, nutty and slightly sweet, with a seafood depth that makes it different from typical noodle soups.

Tip: Try it for breakfast or lunch at a local noodle shop.

2. Oyster Omelette

The oyster omelette is another Xiamen classic.

Fresh oysters are combined with egg and starch before being cooked until the outside becomes slightly crispy.

It is a must-try for seafood lovers and is commonly found around traditional markets and old-town food areas.

3. Peanut Soup

Peanut soup, or 花生汤, is a sweet local specialty.

Peanuts are slowly cooked until soft and served in a sweet broth. It is commonly eaten as a breakfast item, snack or dessert.

4. Fish Balls

Xiamen is also known for its fish balls.

They are usually served in a clear soup or with noodles and have a springy texture.

5. Tusu Dong

For adventurous travelers, try tusu dong, or 土笋冻.

This local specialty is a chilled jelly made using marine worms. It is a traditional Xiamen snack and definitely one of the more unusual foods you can try in the city.

If you are unsure about it, order a small portion first.

6. Ginger Duck

Ginger duck, or 姜母鸭, is another traditional Fujian dish.

It combines duck with ginger and aromatic ingredients to create a rich and flavorful dish.

Best Areas for Food in Xiamen

Zhongshan Road

Best for traditional snacks, shopping and evening food trips.

Bashi Market

Best for seafood, local snacks and a more traditional market experience.

Shapowei

Best for cafés, restaurants, seafood and a more contemporary atmosphere.

Gulangyu Island

Best for snacks, desserts, cafés and food while sightseeing.

Public Transportation in Xiamen

Getting around Xiamen is relatively convenient because the city has a combination of Metro, BRT, public buses, taxis and ride-hailing services.

Xiamen Metro

The Metro is one of the easiest ways to travel around the city.

Xiamen currently has operating Metro Lines 1, 2 and 3, with additional expansion underway.

For major tourist areas, the Metro can be useful for avoiding traffic and traveling between different parts of the city.

Metro signs generally include Chinese and English, which makes the system easier for international visitors.

Xiamen BRT

Xiamen also has a Bus Rapid Transit system, which uses dedicated elevated bus routes.

The BRT can be particularly useful for travelers who want an affordable alternative to taxis and ride-hailing.

Xiamen Airport also provides access to BRT services connecting travelers to different parts of the city.

DiDi

For places that are difficult to reach by Metro, DiDi is one of the most convenient options.

It is especially useful when:

Traveling with luggage

Going to a hotel

Traveling at night

Visiting attractions away from Metro stations

Traveling with several people

When using ride-hailing, make sure you select the correct pickup point and verify the vehicle plate before entering.

Apps to Download Before Visiting Xiamen

Having the right apps can make your China trip significantly easier.

Alipay

Alipay is one of the most useful apps for foreign travelers in China. You can use it for payments and access various mini-programs for transportation and other services. For many visitors, setting up Alipay before arriving is highly recommended.

WeChat

WeChat is useful not only for messaging but also for WeChat Pay and mini-programs. Some transportation and local services can be accessed directly through WeChat.

Amap

Consider downloading Amap, also known as Gaode Maps, for navigation. Having Chinese names for your hotel and attractions can also be extremely helpful when using maps or communicating with drivers.

DiDi

DiDi is useful for booking rides around Xiamen. You can also access ride-hailing through certain Chinese payment and app ecosystems, depending on your setup.

Translation App

A translation app can be extremely helpful, especially when visiting smaller restaurants or shops where English may not be widely spoken.Download your preferred translation tools and prepare offline language resources before your trip whenever possible.

Things to Know Before Visiting Xiamen

1. Have Your Payment Apps Ready

China is highly digital when it comes to everyday payments. Set up Alipay and WeChat Pay before your trip if possible. However, it is still a good idea to carry some cash as a backup.

2. Save Your Hotel Address in Chinese

This is especially important if you are using taxis or ride-hailing. Save your hotel's Chinese name and address as a screenshot on your phone.

For example:

Xianglu Grand Hotel Xiamen

厦门翔鹭国际大酒店

Having the Chinese address available can make communication much easier.

3. Internet Access Matters

Some international websites and apps may not work normally in mainland China. Before traveling, research your connectivity options and make sure you have a reliable way to access the services you need.

4. Download Important Apps Before Arrival

Install and set up your payment, translation, navigation and transportation apps before boarding your flight. Do not wait until you arrive at the airport to set everything up.

5. Bring Comfortable Shoes

Xiamen is a walking-friendly destination, especially around Gulangyu, Zhongshan Road and other historic areas. You can easily accumulate many steps in a single day.

6. Check the Weather

Xiamen has a subtropical coastal climate.

Weather can be hot and humid, particularly during warmer months, so bring lightweight clothing, sunscreen and comfortable walking shoes. Rain can also affect outdoor sightseeing, so check the forecast before planning your day.

7. Plan Your Gulangyu Visit

Gulangyu is not an attraction that you should simply show up at without checking the ferry arrangements. Check the latest ferry information and allow extra time for boarding. The island itself is best explored slowly rather than rushed.

Lujiang River

Sample 3-Day Xiamen Itinerary

Day 1: Gulangyu Island and Zhongshan Road

Morning

Breakfast with shacha noodles

Travel to the ferry terminal

Take the ferry to Gulangyu Island

Late Morning to Afternoon

Explore Gulangyu's historic streets

Visit Sunlight Rock

Visit Shuzhuang Garden

Explore the island's historic architecture

Stop at local cafés and snack shops

Evening

Return to Xiamen Island.

Have dinner around Zhongshan Road and explore the pedestrian street at night.

Try:

Oyster omelette

Peanut soup

Local pastries

Shacha noodles

Day 2: Culture, Temple and Coastal Xiamen

Morning

Start your day at Nanputuo Temple.

After exploring the temple, continue toward Xiamen University if visitor access is available.

Afternoon

Visit:

Xiamen Botanical Garden

Railway Culture Park

Shapowei

Evening

Spend the evening around Shapowei.

Enjoy dinner at a local restaurant and explore the cafés and shops.

Day 3: Local Food and Relaxed Sightseeing

Morning

Start at Bashi Market.

Have a local breakfast and explore the seafood market.

Try:

Oyster omelette

Peanut soup

Fish balls

Noodle dishes

Late Morning

Explore Zhongshan Road and the surrounding old streets.

Afternoon

Choose between:

Zengcuo'an

Beach time

More cafés

Shopping

A relaxed waterfront walk

Evening

Have your final Xiamen dinner and enjoy the city at a slower pace.

Suggested Xiamen Travel Budget

Your daily spending will depend heavily on your hotel and dining preferences.

For a budget-conscious trip, local food and public transportation can keep costs relatively low.

A comfortable daily plan can include:

Local breakfast

Metro or bus transportation

Paid attractions

Local lunch

Café or snack stops

Dinner

Occasional DiDi rides

If you are traveling as a couple or group, ride-hailing can also become more practical because the cost can be shared.

Xiamen Travel Booking Discount Codes

If you are booking your Xiamen trip, you can also check available discounts through the following codes:

Klook Discount Code: PINOYTRAVELKLOOK

Use this code when booking eligible Klook activities, tours and travel experiences.

Agoda Hotel Discount Code - ENJOYTRAVEL

Use this code when booking eligible Agoda hotel stays. You can redeem the discount HERE. 

Agoda Activities Discount Code- ENJOYAGODA

Use this code when booking eligible activities through Agoda. You can redeem the discount HERE. 

Important: Discount codes are subject to the booking platform's terms, eligible products, minimum spend, validity period and other conditions. Always check the promotion details before completing your booking.

Is Xiamen Worth Visiting?

Yes. Xiamen is a great destination for travelers looking for a combination of Chinese culture, coastal scenery, historic architecture and local food.

The city's biggest highlight is undoubtedly Gulangyu Island, but there is much more to experience beyond the famous island.

You can explore ancient temples at Nanputuo, discover the food culture around Bashi Market, walk through the historic streets of Zhongshan Road, enjoy cafés around Shapowei and experience the more relaxed side of coastal China.

For first-time visitors, three days is a good starting point, while four to five days allows you to explore Xiamen at a more relaxed pace and potentially include nearby destinations.

Whether you are traveling for food, culture, photography or simply looking for a different side of China, Xiamen deserves a place on your travel list.

Quick Xiamen Travel Checklist

Before your trip, make sure you have:

☑ Passport and required travel documents

☑ Hotel reservation

☑ Alipay

☑ WeChat

☑ DiDi

☑ Amap or another navigation app

☑ Translation app

☑ Internet connectivity

☑ Hotel address in Chinese

☑ Comfortable walking shoes

☑ Some cash as backup

☑ Gulangyu ferry arrangements checked

☑ Travel insurance

☑ Klook and Agoda discounts checked before booking

Xiamen, China is a destination where you can spend the morning exploring historic temples, the afternoon walking along the coast and the evening eating your way through local food streets. Take your time, explore beyond the major attractions and experience the city like a local.

If you’re planning your next trip to China and looking for a reliable travel agency to help arrange your vacation, you may want to check out Weekendays Travel and Tours.

They offer China tour packages designed to make your trip more convenient, from transportation and accommodations to guided tours and carefully planned itineraries. This can be especially helpful if you prefer an organized trip instead of planning everything on your own.

For travelers interested in exploring destinations such as Xiamen and other parts of China, you can message Weekendays Travel and Tours directly to inquire about their available tour packages, inclusions, schedules, and rates.

Before booking, I always recommend asking for the complete itinerary, inclusions, exclusions, payment terms, and booking conditions so you can choose the package that best fits your travel plans.

For China tour inquiries, you may message Weekendays Travel and Tours directly.