The Tourism Authority of Thailand (TAT) successfully hosted Thailand Travel Mart Plus (TTM+) 2026 from 10–12 June 2026 at the Nongnooch International Convention and Exhibition Center (NICE) in Pattaya, Chon Buri. The event brought together more than 400 Thai tourism sellers, 400 international buyers from over 50 countries, and more than 100 members of the global media, making it one of the region's most significant travel trade gatherings.
TTM+ 2026 further strengthened Thailand’s reputation as a safe, high-quality, and world-class tourism destination. The event also reaffirmed its role as the country’s premier B2B tourism platform, providing valuable opportunities for business networking, investment, international partnerships, and collaboration among key stakeholders in the global travel industry.
During the opening ceremony, Deputy Governor for Marketing Communications of the Tourism Authority of Thailand (TAT), Mr. Nithee Seeprae, shared insights into Thailand's evolving tourism landscape and future direction. This year's edition was held under the theme "Healing is the New Luxury," highlighting Thailand's growing focus on wellness tourism across all five regions of the country. The initiative emphasizes quality tourism, well-being, sustainability, and long-term industry growth.
| Deputy Governor for Marketing Communications of the Tourism Authority of Thailand (TAT), Mr. Nithee Seeprae |
The three-day program featured a diverse range of activities, including product showcases, curated networking sessions, business matching meetings, Thailand Tourism Update presentations, and TTM Talk discussions. Key topics centered on medical and wellness tourism, innovation, emerging travel trends, and strategies for creating meaningful and sustainable travel experiences.
Throughout the event, international buyers and Thai tourism operators engaged in productive discussions, presenting their products and services while exploring potential business opportunities, partnerships, and collaborations that will help drive future tourism growth.
One of the highlights of TTM+ 2026 was a panel discussion on Thailand's wellness tourism campaign, "Healing is the New Luxury." The session featured renowned personalities and industry leaders, including Woody Milintachinda, Founder of Life Expo, S20, Lifedot Channel, and Dragonfly; Dr. Phattiraporn Khiewsanun; and Apiradee Herunramdej. The discussion explored the future of wellness travel and Thailand's potential to become one of the world's leading wellness destinations.
The TTM+ 2026 Opening Ceremony and Welcome Reception took place at Alexa Beach Club Pattaya, where delegates enjoyed stunning beachfront views, captivating traditional Thai cultural performances, and a selection of delicious local cuisine paired with refreshing beverages.
The celebrations continued during Pattaya Night at Columbia Pictures Aquaverse, where attendees experienced Thailand's rich cultural heritage through traditional performances, local culinary specialties, colorful mascot parades, and immersive entertainment attractions. A key highlight of the evening was the official handover ceremony, during which the Tourism Authority of Thailand (TAT) passed the hosting responsibilities for Thailand Travel Mart Plus (TTM+) to Khon Kaen Province, which will welcome delegates, buyers, sellers, and industry stakeholders for the 2027 edition of the event.
As Thailand continues to position itself as a global leader in wellness and sustainable tourism, TTM+ 2026 successfully demonstrated the country's commitment to innovation, meaningful travel experiences, and strengthening international tourism partnerships for years to come.














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